Reframing Organizations: Artistry, Choice & Leadership
The four frames remain the heart of the book, and the chapter structure is unchanged from the 4th edition, but we've edited and added new cases and research throughout to capture the state of knowledge and practice about organizations and leadership in 2013. The frames help in understanding, for example, why Steve Jobs needed to fail before he could succeed, and how Jeff Bezos (Amazon) and Howard Schultz (Starbucks) can both be obsessed with perfecting the customer experience but have very different ideas about how to do it (Bolman & Deal).
